We’re excited to bring you the 2024 Fall Season Best Practices resources built just for you to increase your overall sales potential! At GotPhoto, our goal is to empower you to succeed as a photographer by being your growth partner.
What’s In It for You?
You want to grow your business - and we want to help. Our tips and tricks are designed to get you there.
Sports Photography
If it's been a while since you've used Next Gen, there are several enhancements that can make this season run smoother and save you time (and reduce the pain of hours of edits). There are expanded background options, new bundle pricing, faster turnaround, and additional services for Traditional and Traditional+ graphics for added variety.
If you have questions and need help using NextGen, join a Next Gen Office Hours in September, you must register to receive the meeting link.
Besides the changes that will make the season easier, there are several ways you can boost sales using these expert recommendations:
- Drive higher sales by leveraging composited pricing and only selling Memory Mates in higher priced packages. Learn how here.
- Provide customers more customization options with additional custom backgrounds.
- Offer additional poses for upselling. Learn how here. Don't forget the Masterclass webinar on how to use multi-pose photos, register here for the recording.
- And if you photograph traditional images use Next Gen to offer graphics in your galleries to add variety with no manual effort. Visit this article to learn more.
As questions come up this season, don't forget about the GotPhoto Next Gen Facebook group, join now to ask questions and get help from other users.
Best Practices for Everyone!
Upselling
Offering digital downloads at checkout, are a great upsell addition to any package because they can easily be shared, reprinted, or posted to social media. There are also no lab fees for digital products, so they are essentially free for you to produce.
Learn how to configure downloads as an upsell for packages.
You can also add retouching services to boost sales, this is especially popular with senior shoots. Learn how to add retouching services to your next job.
For more best practices on configuring winning product packages, visit the Help Center article.
Coupons
Coupons are timeless tools in sales promotion. Time-limited coupons offer a dual advantage for photographers:
Firstly, they create a powerful purchase incentive. Secondly, the time-sensitive nature of the discount gently nudges registered potential buyers through email communication profiles, reminding them to complete their purchase.
Learn how to configure and use coupons in GotPhoto. You can also check out this quick how-to video here.
As you begin to set up coupons, keep these additional tips in mind:
You can customize coupons for any photo job to your liking. This includes defining the type and amount of the coupons, a minimum order value, and whether it applies only to the first order or to all orders from a customer. Strategically place the minimum order value between the first and second savings packages to encourage customers to buy more. You can define up to three voucher levels.
Time-limited coupons are ideal for creating purchase incentives, as parents will order more quickly to take advantage of the discounts. Therefore, set a deadline for the coupon in the photo order. A runtime of about two weekends from the start of sales has proven effective. Configure coupons now.
We can’t wait to see your business increase in the upcoming season. If you need help setting anything up, please use ChatBot in your Admin Area or the GotPhoto Help Center. You can also join the private GotPhoto User Facebook group to get help from other users. Please note this is not an alternative to contacting Support.