The External Statistics page can be found by clicking into the Settings tab, and then clicking on Online Shop Settings under Online Shop in the navigation menu on the left-hand side:
This page allows you to integrate external analytics tools, such as Google Analytics or other similar solutions, that provide a Property ID or Measurement ID. Once you obtain the ID from your preferred analytics tool, you can enter it into the designated field. By enabling tracking through the checkbox and saving the settings, you activate the data collection process.
Embedding tracking for an external analytics tool like Google Analytics in your online shop provides technical benefits and insights: You can monitor visitor traffic, including its volume, sources, and navigation patterns throughout your website. This monitoring allows you to assess the performance of specific pages, measure bounce rates, and analyze session durations. Such information aids in identifying areas of success and improvement within the website's content and page structure.
Watch photographer Jenn Mercurio (Lasting Impressions Photography) explain her effective utilization of Google Analytics in her GotPhoto shop: