Set up customer registration

Table of Contents

• Online shop registration
• Asking for cell phone numbers
• Before your job is set to selling
• If you don’t have buyer contact information
• Viewing collected information
• The takeaway

Overview

There are a few different ways you can customize how you collect contact information from customers during their online shopping experience. This article reviews those options. If you're looking for help with picture day registration, see this guide.

Online shop registration

For each photo job, you can ask or require customers to complete a registration form when entering your proofing shop. This appears only once the job is set to selling, allowing you to collect contact info even without a purchase.

1. On the Photo Job Main Settings page, click Advanced Settings from the Actions dropdown.
   
2. Scroll to the Registration section and choose:
   1. Optional registration: Customers may skip the form and continue shopping.
   2. Required registration: Customers must complete the form to proceed. Required if no customer/parent data is available. Consent to receive text messages is mandatory per our provider.
   3. Show after every login: Customers see the form each time they log in. Use this only for jobs with one access code.
      
3. Save your changes. They apply immediately in the shop.

Below is the new Shop 2025 Edition registration form, now embedded in the page (not a popup). If optional, customers can dismiss it using the “X”.

Asking for cell phone numbers

SMS features are currently available only for North American customers. GDPR-compliant SMS for UK customers is coming soon.

In addition to names and emails, you can request cell numbers during shop interactions. This enables text message alerts via your automated campaigns and newsletters.

To activate SMS notifications: Follow this setup guide.

1. Go to the Communication page and click SMS Settings in the top right.
   Classic interface: Settings → Communication Settings → SMS Settings
   
2. Enter your phone number to be assigned a Twilio number, which masks your real number for privacy.

Before your job is set to selling

When customers log in before images are live, they're asked for contact details so they can receive reminders and updates.

If you don’t have buyer contact information

If you're missing buyer contact data, rely on the organization to share all picture day details with customers, including:

• Picture day time, location, requirements (e.g., props or dress code)

Clear communication ensures a smooth process for both you and your buyers.

Viewing collected information

Data entered by parents during registration is added to your names list. Access it via the Photo Job Main Settings page using the View names button:

This list can be edited or exported—ideal for follow-ups outside GotPhoto.

The takeaway

Customize your online shop’s registration flow to enhance communication and automate outreach. Whether requiring registration, collecting SMS opt-ins, or prompting details before photo day, GotPhoto gives you flexible tools for a streamlined customer experience.