Overview
Archiving a job takes the photos in your shop offline. It's important to set an archiving date because it also triggers communication emails to the customers informing them when their photos will no longer be available. This promotes a sense of urgency and usually generates more sales. In this article, we'll review the settings related to archiving a photo job.
Setting an Archiving Date
You can find your archiving settings on your job settings page, under Step 3 - Important Events:
You can adjust the following settings:
- Archiving: Tick this box if you want photos to be taken offline. If you are using archiving as a trigger for your communication profile (recommended), customers will be notified that their photos will be taken offline.
- Deadline: This is the final date that customers are able to order their photos. After the deadline, the gallery is closed, but the images still exist in case you want to reactivate the job at a later date. Because most parents tend to order over the weekend, we strongly recommend making the deadline land on a Sunday.
- Archiving delay: Choose to archive on the day of the deadline or up to three days after. One day after is recommended in the case of late customers wanting to order at the last minute.
Archived Jobs in Your Shop
If you have archived a job, and a customer logs in via the direct login in their email for a current job, they can still view the information and preview images for jobs they have access to that are archived.
If you have a customer asking for access to the archived job, you can simply change the archiving date on the Settings page of the job to a date in the future, then, you switch the status of the job back to selling. It won't send out new notifications to parents.
In case you don't want to show archived jobs to customers when they log into the shop via the quick login link in their email: You can either delete the albums of the job (always keep the job if you just want to free storage, so that you have still access to the job statistic), or you can simply deactivate all albums of the archived jobs — this will also hide the archived job in the shop.
The Takeaway
Setting an archiving date for your photo job is a great tool for creating a sense of urgency and boost sales. For optimal results, remember to set a Sunday deadline and consider a one-day archiving delay to accommodate late orders and maximize your sales potential.