Boost your Sales with these Email Templates

Table of contents

• Overview
• Set up your special holiday coupon
• Customize your email template
• Send your emails and drive sales
• The takeaway

Overview

Special occasions like Mother’s Day, Father’s Day, and Grandparents’ Day are the perfect opportunity to encourage customers to turn their cherished photos into meaningful gifts. To make this easy, we’ve added two ready-to-use email templates to your template section:

• One with a discount offer to drive urgency and boost sales
• One without a discount for a simple, heartfelt message

If you’re not offering a discount, you can skip Step 1 and go straight to customizing your template.

Set up your special holiday coupon

[Optional] If you choose to offer a discount, follow these steps to create a holiday coupon in your GotPhoto account.

1. Go to your coupon settings page: Access coupon settings (US/CA) | Access coupon settings (UK)
2. Create a new coupon and set the following details:
   • Discount code (e.g., GIFT2025)
   • Discount value (e.g., 10% off or $5 off)
   • Expiration date (e.g., May 12, 2025)
3. Save the coupon and copy the details for use in your emails.

Once your coupon is ready, you're set to customize your email templates.

Customize your email template

You can find the email templates in the Communication section of your account, under the One-Time Message tab in the Template section.

The templates are:

• Mothers Day: Template 1 - With Discount (2025)
• Mothers Day: Template 2 - Without Discount (2025)

Duplicate your preferred template and replace the placeholders with your actual coupon details.

Send your emails and drive sales

Now that everything is ready, send your emails to encourage timely customer purchases.

1. Go to the Communication section in your GotPhoto account.
2. Click into the One-Time Message tab and select Write Newsletter.
3. Select the email template under section 4 of the tool.
4. Verify that all placeholders are replaced with your coupon details.
5. Send the email and drive urgency to complete purchases before the deadline.

Customer view

This is how the email will appear to customers:

The takeaway

Holidays are a prime opportunity to boost engagement and sales with thoughtful email campaigns. Use these customizable templates and best practices to connect with customers and increase orders. If you need help, visit the Help Center or reach out to Customer Support through your Admin Area chatbot.