Boost your Sales with these Email Templates

Special occasions like Mother’s Day, Father’s Day, and Grandparents’ Day are the perfect opportunity to encourage customers to turn their cherished photos into meaningful gifts! To make this easy, we’ve created two ready-to-use email templates:

• One with a discount offer to drive urgency and boost sales
• One without a discount for a simple, heartfelt message

Pick the version that works best for your business. If you’re not offering a discount, you can skip Step 1 and go straight to customizing your template.

Let’s get started!

Step 1: Set Up Your Special Holiday Coupon (Optional)

Before sending out your emails, make sure to set up the special discount in your account to encourage purchases. If you choose to offer a coupon, follow these steps:

Here’s how to create your holiday coupon:

1. Go to your coupon settings page (US/CA | UK) 
2. Create a new coupon and set the following details:
   • Discount Code (e.g., GIFT2025)
   • Discount Value (e.g., 10% off or $5 off)
   • Expiration Date (e.g., May 12, 2025)
3. Save the coupon and copy the details for use in your emails.

Once your coupon is set up, you're ready to start personalizing your email templates!

Step 2: Customize Your Email Template

You can find the email templates in the Communication section of your account, under the One-Time Message tab in the Template section.

Now that your coupon is set up, it’s time to personalize your email template! Simply copy the template and replace the placeholders with your actual coupon details:

Step 3: Send Your Emails & Watch Sales Grow

Now, it’s time to send your emails and drive sales!

1. Access your GotPhoto account, navigate to Communication, click into the One-Time Message tab and select Write Newsletter. Now copy and paste the email template into section 4 of your email marketing tool.
2. Double-check that all placeholders are updated with your actual coupon details.
3. Send it to your customers and encourage them to order before the deadline!

Pro Tip: A sense of urgency can boost conversions! Highlight the expiration date to motivate customers to act fast.

Ready? Copy your template now and start sending!

Combined Template

(Mother's Day US/CA: May 12 // UK March 30 // US/CA: June 16 // UK June 15)

Download the banner here.

Subject Line: Cherish the Moments – Get (insert COUPON_VALUE here) Off Your Photo Gift!

Email Body: 

DISCOUNT

Hi [[Customer.firstname]],

Celebrate the special people in your life, whether it’s Mom, Dad, or the wonderful grandparents, with a heartfelt photo gift. A framed print, a canvas, or a keepsake. Memories like these are meant to be cherished.

For a limited time, enjoy (insert COUPON_VALUE here) off your order! Use coupon code (insert COUPON_CODE here) at checkout. But don’t wait, this special offer expires on (insert COUPON_EXPIRY_DATE here)!

View Your Photos & Order Now → [[Customer.login]]

Make their day extra special with a gift they’ll treasure forever.

Happy gifting!

[[Photographer.signature]]

NO DISCOUNT

Subject Line: A Timeless Gift for the Ones You Love

Email Body:

Hi [[Customer.firstname]],

Celebrate the special people in your life, whether it’s Mom, Dad, or the wonderful grandparents with a heartfelt photo gift. A framed print, a canvas, or a keepsake, memories like these are meant to be cherished.

Now is the perfect time to turn your favorite moments into something special. A thoughtful gift like this will be treasured for years to come.

View Your Photos & Order Now → [[Customer.login]]

Make their day extra special with a gift they’ll love.

Happy gifting!

[[Photographer.signature]]