Best Practices for Your Spring Photoshoot

Table of contents

• Overview
• Pricing
• Jobs & upselling
• Communications
• Nameslists
• The takeaway

Overview

The Learning Lab is excited to bring you this exclusive content for GotPhoto customers - Best Practices for Your Spring Photoshoot! Whether running a spring school photoshoot or working with sports teams, this list of best practices and how-to articles can help you improve results.

Please note, the new training videos linked below were made in a GotPhoto account. Customers should not use the ID(s) for labs in the training videos. It is not a valid lab ID.

Communications

View the smart marketing strategies email sent on 2/27/25

Marketing is a key part of sales success. With the right communication strategy, you can maximize your reach and increase orders for your next shoot. Here are some top tips to keep in mind:

Be Strategic with Your Outreach

• Adjust your email cadence based on Communications profile triggers for optimal timing.
• Target the right audience—avoid sending purchase reminders to parents who have already ordered.
• If you’re offering coupons (and you should!), send multiple reminders as the deadline approaches.
• Don’t archive the job too soon! Extend availability by a few days and highlight the “last chance” to purchase.
• [NEW TRAINING VIDEO] Watch the Communication Profiles training video
• Set up a communication profile
• Add a profile to a job
• Add messages to a communication profile
• Send a one-time newsletter/email
• Download Picture Day flyer templates
• Read how to create standout newsletters

Nameslists

Here is a list of tips and resources from the GotPhoto Customer Care team to help you prepare and upload a names list successfully every time.

• Always use the provided template on the GotPhoto website for the names list
• Avoid deleting or altering template columns—leave unused ones blank
• Double-check accuracy and column consistency
• Save and upload in UTF-8 format
• Use Google Sheets for optimal CSV viewing
• Use a new list for every job—don’t reuse lists
• Keep naming conventions consistent (e.g., use "teacher" or "staff" uniformly)

To recap:

1. Always use the GotPhoto CSV template
2. Only modify columns to add content, not structure
3. Ensure clean, accurate, and consistent data
4. Upload a new list for every job

• Upload a names list
• Fix names list character issues

The takeaway

The GotPhoto Learning Lab team can’t wait to see your business increase in the upcoming season. If you need help setting anything up, please use chatbot in your Admin Area or the GotPhoto Help Center. You can also join the GotPhoto User Facebook group to get help from fellow users. Please note the Facebook group is not a substitute for Support.