The statistics provided in this article are from US GotPhoto customers and are not relevant to other markets. However, the Suggestions for improvement section contains information that is relevant to all customers.
Table of contents
Overview
In this article, we explore insights derived from analyzing key job performance metrics of top-performing and average GotPhoto photographers. Data is grouped by job type to help refine your understanding and boost your results.
Average job statistics
We examined key performance metrics for top-performing and average GotPhoto photographers, organized by job type. Use this as a reference to assess your own performance.
Click the table to enlarge:
Suggestions for improvement
Compare your own job stats with the benchmarks above. Here are ideas to improve low metrics.
If you are seeing a low Login Rate, consider the following:
- Use a communication profile
- Publish photos within 3–5 days of your shoot
- Use contact sheets for better outreach
- Ensure your notifications are clear, engaging, and personalized
- Include login links in all notifications
- Use the Pre Registration feature
- Send both emails and text messages
If you are seeing a low Order Rate, Average Order Value, or Revenue per Head, consider the following:
- Check if your pricing is too high or too low
- Use an AI-resistant watermark
- Offer multiple poses and diverse products
- Upsell with options like downloads, retouching, or memory mates
- Avoid offering group photos as downloads
- Review your product package strategy
- Use tiered coupons
- Require a package purchase or minimum order value
The takeaway
By comparing your stats to industry benchmarks, you can find areas to improve performance. Boost login and order rates by refining your outreach, pricing, and sales strategies. Apply these tips to increase engagement and revenue.