This article is relevant to our UK customers as it is based on the UK market. For strategies aimed at the US market, click here. Table of contents
Overview
Building a new price list [price profile] from scratch? Start with single items first, then add packages.
Studios typically hit the revenue sweet spot with a mix of traditional prints and a few novelty items- enough variety without overwhelming customers.
The table below shows which items work best for each job type.
Recommended items by job type
Use this table to select popular print sizes and gift items by job type. The middle column gives quick context to guide choices.
| Job type | Things to keep in mind | Prints | Gifts* |
|---|---|---|---|
| A Picture Day tradition! Customers love hanging photos, sending them to grandma, and carrying them in their wallets. | Who doesn’t like gifts? Most customers will choose a fun novelty item. | ||
| Nursery | Nursery students are so cute, it’s hard to resist purchasing a bunch of items! | 8×10 5×7 3.5×5 4×6 8× — 2.5×3.5 wallets | Magnets Keyrings Mugs |
| School | Younger students tend to generate more sales due to the cuteness factor, while middle and high schoolers often appreciate retouching options. | 8×10 5×7 3.5×5 4×6 Wallets | Magnet Keyrings Mugs + Add retouching |
| Events | Sports, graduation, dance recitals—the sky is the limit for the moments families want to remember. | 8×10 — Individual 8×10 — Group 5×7 — Individual 5×7 — Group | Magnets Keyrings Mugs |
*Gift items vary by lab. We’ve listed popular options that are usually available.
The takeaway
Start your UK price list with single items, then layer in packages. Offer a balanced mix of classic prints and a few novelty gifts. Use the table above to match items to job types and add retouching where it makes sense to lift order value.