This article is relevant to our UK customers as it is based on the UK market. For strategies aimed at the US market, click here. Table of contents
Overview
Ready to create your product packages? We’ve collected proven tips to help you build packages that sell and keep choices simple for buyers.
Basic strategy
Use these guidelines to design clear, high-converting packages.
- that Bundle items that customers can buy individually, at a lower combined price. Packages should feel like a deal and encourage bigger baskets versus à la carte purchases.
- Offer 3-5 packages. This range covers common price points without overwhelming customers. Give each package a distinct purpose and value.
- Include only print products in packages. Then add downloads as upsells, and let gift items be add-ons.
- Scale value logically from low to high. Start with your most affordable package and add value as the price increases.
- Name packages clearly and attractively. We use A–D below for clarity; choose catchy names for your shop.
Sample product packages
Below are recommended contents by package level and job type, plus suggested restrictions and upsells.
Package D: basic package
Purpose: Meet school district requirements without undermining your premium offers. It shows affordability while encouraging customers to explore higher-value bundles.
Configuration: Make this a single-pose package, so all items use one image.
| Job type | Items | Notes |
|---|---|---|
| Nursery | 1× 7×5 (print only) 1× set of two 5×4 | Restriction: single pose |
| School | 1× 7×5 (print only) 1× set of two 5×4 | Restriction: single pose |
Package C: cheapest* package
*Excluding the basic package.
Strategy: Exclude the most popular print (the 7×5) to keep price low while nudging customers toward higher tiers that include favorites.
Configuration: Keep this single-pose.
| Job type | Items | Restrictions & upsells |
|---|---|---|
| Nursery | 2× 7×5 (with mount) 1× set of two 5×4 1× set of four 3.5×2.5 | Restriction: single pose Upsell: Download all ordered photos (individuals only) |
| School | 2× 7×5 (with mount) 1× set of two 5×4 1× set of four 3.5×2.5 | Restriction: single pose Upsell: Download all ordered photos (individuals only) |
Pro tip
If you upload more than one group image to an album, avoid including a group image in a single-pose package. The shop will default to the first group image, and customers can’t change it. Offer group photos as individual items instead.
Package B: mid-price package
Strategy: Build on Package C by adding popular prints and allowing multiple poses. This tier gives a strong value “step up.”
Configuration: Make this a multi-pose package. Customers typically choose about two poses at this level.
| Job type | Items | Upsells |
|---|---|---|
| Nursery | 2× 5×4 (with mount) 2× 7×5 (with mount) 1× 10×8 (with mount) 1× set of four 3.5×2.5 | Add an additional pose Download all ordered photos (individuals only) |
| School | 2× 5×4 (with mount) 2× 7×5 (with mount) 1× 10×8 (with mount) 1× set of four 3.5×2.5 | Add an additional pose Download all ordered photos (individuals only) |
Package A: most expensive package
Strategy: The premium tier should deliver the best overall value and include all favorite prints.
Configuration: Make this a multi-pose package.
| Job type | Items | Upsells |
|---|---|---|
| Nursery | 2× 5×4 (with mount) 4× 7×5 (with mount) 2× 10×8 (with mount) 2× set of four 3.5×2.5 | Download all ordered photos (individuals only) |
| School | 2× 5×4 (with mount) 4× 7×5 (with mount) 2× 10×8 (with mount) 2× set of four 3.5×2.5 | Download all ordered photos (individuals only) |
“Download all” package
Recommendation: Add a Download all option to your price list [price profile] for most job types. Multi-pose downloads carry high margin and no lab costs.
Exception: We don’t recommend this for dance jobs due to widely varying pose counts. Instead, offer packages with set quantities of downloads (similar to Package C).
The takeaway
Build a clear ladder of value: a simple basic package, a budget-friendly option that encourages upgrading, a compelling mid-tier with multi-pose flexibility, and a premium bundle that includes the favorites. Use upsells like downloads to lift order value without complicating the packages.